Angel Investment is often referred to as “smart money” as it’s not just cash an Angel can provide, but also their wealth of expertise. Businesses often come to us with a desired Investor in mind, with a list of skills/knowledge they would like them to have. So a fundamental decision you need to ask yourself is do you need “smart money”, or just money, which lends itself to the Crowdfunding model.
We always encourage our SME customers to spend time with any interested Angels to get to know them a little bit more. Because at the end of the day, it’s both parties that have to be happy working together to create a successful growth team.