What is the underlying magic in your business?
What is it about your business that sets you apart from your competition? Do you have IP, or are doing something really clever? We refer to this as the ‘underlying magic’ and it’s really important to include this ‘magic’ in your pitch.
Investors want to know what is special about your business, so you want to make sure that this comes across loud and clear in your pitch.
Every business has underlying magic, be proud to share it!