Who you are and what you do. This might seem like a simple slide on your pitch deck, but if it’s not communicated effectively this slide can lose your audience. If this happens, then the rest of your pitch is unlikely to make a lot of sense, so this slide is the most important.

Here are a few tips on communicating your message:

– Avoid the use of industry slang and abbreviations. Keep it simple.

– Be clear as to what type of business you are (a tech business, a manufacturer, an R&D based business looking to license etc.)

– Don’t be too ‘techie’, there’s plenty of time to showcase how clever your product is in due diligence.

You hire each slide to do a job, make sure each slide communicates the message you need it to.